LOVE JAM APRIL KICK OFF - Check Calendar

BAHS Baja Love Jam Tour

The Love Jam Road Rally
A Baja Music Adventure

Some journeys begin with a plan.
For Sixx and Sweet, it began with a walk down the Baja.

In 2012, Sixx and Sweet walked the length of the Baja Peninsula — from northern Baja, San Felipe, all the way to the arch at Land’s End in Cabo San Lucas. Mile by mile they discovered something unforgettable: Baja isn’t just a place you visit. It’s a place that changes you.

Today, Sweet Sixx hosts you on "The Love Jam Road Rally"! This is a one-of-a-kind adventure that blends music, exploration, fun and helping to feed each the community we enter, all together for a life changing experience. --> REGISTER NOW

Incredible Sites to See on the Tour

Gray Whales

Get close and personal with the gray whales of Guerrero Negro (Scammon's Lagoon)

Baja Missions

Visit the 300+ year olf missions of Baja
(San Javier shown, above Loreto)

Natural Baja

Visit Lands End at Cabo San Lucas,
(and not in a cattle boat 😝)

What Makes the Road Rally Special

The Baja Peninsula is one of the most spectacular road journeys in the world. During the rally we travel together down the peninsula, stopping along the way for concerts, exploration, and unforgettable experiences.

Each community welcomes us with music, and every stop becomes part of the story.

Along the journey we visit many of Baja’s most remarkable places:

• The historic Spanish missions of San Ignacio, Mulegé, Loreto, and San Javier
• Bahía Concepción, one of the most beautiful bays in the Sea of Cortez
• Bahía San Luis Gonzaga, where desert mountains meet turquoise water
• The famous Tropic of Cancer crossing
• Guerrero Negro’s massive salt refinery, the largest in the world
• Close encounters with gray whales in their natural lagoon nurseries
• The legendary arch at Land’s End in Cabo San Lucas

We also experience what Jacques Cousteau once called “The Aquarium of the World” — the incredible Bahía Concepción. Every mile/km reveals something new.

Performers in Rosarito 2023

Kick off performance at Vista Hermosa Resort, Rosarito Beach, 2023

Performers in Mulege 2018

Performance at Hacienda Hotel in the Plazita, Mulege, 2018

Performers in Loreto, 2017

On the beautiful patio at Hotel Oasis,
Loreto, BCS

The band poses with owner and staff after the BAHS Jam at Oasis Hotel in Loreto in 2017

A Traveling Music Festival

The Love Jam Road Rally is not just a road trip — it’s a traveling concert tour.

At each destination, Sweet Sixx and the Love Jam Band perform alongside local bands from each community, creating unique shows filled with regional flavor and shared energy.

Music becomes the thread that connects every town, every traveler, and every mile of the journey.

A Journey With Purpose

The Love Jam Road Rally is also a food drive for each community we visit.

Participants help support local families by bringing donations that go directly to community food programs and charities along the route.

Music brings people together — and together we can make a difference in every town we visit.

Come Along

This isn’t a guided tour. It’s a shared adventure.

Travel however you like:

• RV caravans
• Camper vans
• Road trip carpools
• Motorcycles
• Overland vehicles
• Or simply follow the route in your own car

Registered participants receive:

• Official Rally Flag
• Tour T-shirt
• Route itinerary and travel guide
• Poker Run participation
• Access to concerts in every community

Along the way we explore, share meals, discover hidden places, and experience Baja together. Register for the complete participant package (bottom of page).